The article Canadian Tire Revisted, talks about how Canadian Tire has adapted and evolved with the times.
Canadian Tire has had to make changes in the way they conduct business and communicate with the public over the last ninety years.
In a time when many Canadian company's have been sold to U.S. owners, Canadian Tire has remained Canadian owned. They are really proud of this fact and show a lot of pride in their Canadian heritage.
The article states some of the changes they have made to catalogue distribution, advertising campaigns, store layout as well as their iconic Canadian Tire Money.
All of these are reasons that Canadian Tire has remained strong even with competition from the larger retailers.
I thought that this article was very informative. I had never given any though to how Canadian Tire and other retailers have to change and adapt due to technology and the inclusiveness of different social groups into their conducted business.
I frequently shop at Canadian Tire and have for many years. They have a variety of different products ranging from home decor to auto repair. Over the years, Canadian Tire has managed to stay current with the needs of Canadians. I think this is why they have stood the test of time.
Citations:
Mary Ellen Guffey, Kathleen Rhodes, Patricia Rogin (2011, 2008)
Business Communication process and product (6th Canadian edition). Toronto, ON.:
Nelson Education Limited
Page 3, 25, 30
Canadian Tire-True Canadian Spirit.
http://corp.canadiantire.ca/EN/AboutUs/Pages/Loyalty.aspx
