Canadian Tire Advertising

During my research into articles about Canadian Tire I kept getting results from YouTube popping up. I started watching some of the commercials and found myself going from one to the next watching and even remembering some of the old commercials. Come along with me on a walk down memory lane.

Probably the most well known Canadian Tire commercial is “The Bike Story”. It was first shown to Canadian viewers during The Academy Awards on March 29^th 1989. The same commercial was aired again in 1997 to celebrate their 75th anniversary.

Bike Story won several awards including:
- Gold at the Television Bureau of Canada’s (TVB) Retail Comp Awards, held November 21, 1988.
- Bronze at the 36^th International Advertising Film Festival in Cannes in 1989.
- 1990 Bessie Award – as the number one l in Canada.

The Bike Story Television 30 Sec TV Commercial

Just for fun These are two commercials from 1979.They are the oldest commercials that I could find. They feature the popular slogan "It's for people like you" that was used in the 70's

The Mastercraft Guarantee

Christmas Shopping Spree

Canadian Tire also aired a series of Christmas commercials featuring Santa Clause and Ebenezer Scrooge. They were always arguing about weather the low prices or the great selection of products was the best reason to shop at Canadian Tire for Christmas gifts. They used the slogans "Give like Santa, Save like Scrooge" and "Scrooge approved prices"

From 1997 to 2005 Ted and Gloria were featured in Canadian Tire commercials. They were known as "Canada's most annoying couple" The couple was always demonstrating a product to a neighbour. The actors were even featured on The Royal Canadian Air Farce and The Rick Mercer Report.

Royal Canadian Air Farce: Canadian Tire Couple

The Rick Mercer Report: Canadian Tire

Unfortunately I was unable to find any of the original Ted and Gloria commercials but I'm sure if you watch the spoofs you will remember them.

Here are some more recent 2008 commercials featuring the advent calender and slogan "for days like today"