Monday, 25 February 2013

Buying Groceries at Canadian Tire… a Recipe for Disaster?

As a Canadian Shopper, I thought I had seen everything, until recently when I made a regular stop at my favourite go-to store Canadian Tire.  As I walked through the door, I was greeted by that familiar smell of rubber tires.   I couldn’t believe my eyes when I saw aisle after aisle now full of groceries.  I had read about it, and heard it on CTV News, but it just didn’t make sense that you could buy milk, tires and canoes all at the same place!   I know that people might say that Wal-mart’s been doing it for years. For some reason, the grocery strategy fits with Wal-mart in a way that it just doesn’t at Canadian Tire.  Maybe it’s that tire smell or simply the fact that is the store that Dads love?  




This article from The Globe and Mail sums it up pretty well.  Food is a lucrative (and costly) business to be in, and I agree that Canadian Tire made the right decision to end its love affair with food.   Canadian Tire should do what Canadian Tire does best…Automotive, Home & Garden, Sporting Goods, and Hardware.  I’ve always been a believer that it’s better to do less, but do it well. 
Citations:

http://www.theglobeandmail.com/globe-investor/canadian-tire-backing-away-from-food/article533625/

http://ottawa.ctvnews.ca/canadian-tire-becomes-latest-chain-to-roll-out-groceries-1.569682

1 comment:

  1. I completely agree!! Stay away from the food industry, it's just wrong!

    ReplyDelete